FOOTBALL METAVERSE EXPERIENCE(FMEX) ANALYSIS2022-11-03
Greetings! We have analysed various NFT sports-related projects in the blockchain industry in the past few articles and in line with World Cup 2022, we would be analysing a new football NFT related project called FMEX (Football Metaverse Experience).
From what we know, FMEX registered company address is in Singapore. We went through their website, sales deck and whitepaper and below are the points that we have gather .
We’ve been reviewing various NFT sports-related projects in the blockchain industry over recent articles and it seems like Singapore based FMEX is a new player on this field. They with our understanding, they’re focused primarily on football assets (Metaverse). From what we know so far, their website looks professional, and we went through their website, sales deck, and whitepaper. Below are the points that we have gathered .
From our findings on their website and social media, FMEX have sign on several high-profile soccer clubs and soccer player IP. Michael Owen and Wesley Sneijder are their brand ambassadors and in FMEX routemap, Borussia Dortmund, Real Betis and Andres Iniesta are listed as confirmed in their routemap. Barcelona and Lionel Messi are listed in their future routemap as well.
Their first NFT release would be with Borussia Dortmund, and we notice that they are listed on Dortmund Website as their regional partners. Likewise, their social media include signing events with Dortmund, videos from Michael Owen and Wesley Sneijder endorsing this project, stadium LED ads with Real Betis during a live match, etc.
To us, all these global and popular soccer clubs /players endorsement show that this project is legit as we understand that the auditing process to get these IP are strict and it’s not easy to establish a partnership with them .
According to our findings FMEX is a new cryptocurrency project that has been making waves in the crypto space. They have signed on several high-profile soccer clubs and players to their IPs. They have signed on prominent soccer players Michael Owen and Wesley Sneijder as their brand ambassadors. According to their road map.Borussia Dortmund, Real Betis and Andres Iniesta are listed as confirmed. Prominent players like Lionel Messi are also listed in their future road map.
The first NFT release from this company will be on Borussia Dortmund, and it’s interesting to see that they are listed on the club’s website as their regional partners. Their social media include signing events with Dortmund, videos from Michael Owen and Wesley Sneijder endorsing this project. They have also advertised their website through stadium LED ads during Real Betis live match.
IP acquisition generally require a large amount of cash and we are impressed with the amount of money spent by FMEX team on signing those IP stated on their website. In the current crypto winter, a company that have splash millions on IP show that they are well funded, and this strengthen the claim that they are a legit company with good intentions to be a mainstay in sports related NFT projects.
IP acquisition generally require a large amount of funds and they have been investing heavily in the development of its intellectual property. The company states that it spends millions on IP acquisition every year, which is a strong indicator they are well funded and have good intentions to be involved with sports related NFT projects moving forward.
Football is a multi-billion industry and with the World Cup coming, it would only serve to push the heat a notch up. We are seeing good traction in big football NFT projects like Sorare and Socios, thus we believe that FMEX have taken the correct business decision to invest in this area.
With the World Cup coming, it would seem that football is a sure-fire way to make waves in an already established industry. With big projects like Sorare and Socios doing well so far this year we believe FMEX made their best decision by investing heavily into promoting themselves through these types of investments during such high-demand periods for sports related NFTs
Major Exchange Listing and Marketplace collaboration
FMEX roadmap include listing on Major exchanges like Kucoin, Huobi, Bybits etc. We notice that they have campaigns with these major exchanges, and they have likewise collaborated with Marketplaces like Element, Unemeta, VMM, etc. For projects to be listed on major CEX, liquidity will have to be provided for trading by the project team. If FMEX realises their roadmap on major CEX listings, it will enable their end users to be reap their rewards more efficiently.
We noted that FMEX have listed merchandises such as Jerseys, soccer balls, soccer match tickets, fans meet and greet session, etc on their Utilities listings. While this is something refreshing, we would like to think that the main aim to purchase a NFT is to earn through it, either through the resale market or via the NFT utilities.
One utility which caught our attention is the 100% payback of FMEX NFT net price via airdrops of their tokens. This would likewise mean that their NFT is as good as free with a high earning probability due to the air drops. This is something refreshing in the current bear market.
We noted that FMEX have listed merchandises such as Jerseys, soccer balls, soccer match tickets, fans meet and greet session, etc on their Utilities listings. For most people, the main reason they purchase a NFT is to make money off it. Whether through reselling or by using its utilities and features that come with owning certain coins/tokens on major CEX like Kucoin or Bybits for example.
The main utility that caught our attention is the 100% payback of FMEX NFT price via airdrops, it is something refreshing in this bear market. A high earning probability due to air drops means their token as good as free with an attractive return on investment.
We have the honour to try out FMEX alpha version of their game and it certainly impress us. We have seen several football related NFT projects going along the genre of football managers games and while this is fun and good, we have also express concerns that this idea is getting stale and that the market is in need of something simpler but fun.
FMEX slogan is “fun in simplicity”, and they have certainly show that in their mini game. Their mini game is a casual game, a bubble shooter game whereby end users are rewarded with tokens based on the weekly ranking table, daily tasks, etc. FMEX NFTs served as power up items in the game, allowing the gamers to enjoy in game benefits which likewise increase the rate of token earnings. Casual gaming while not new in blockchain gaming projects are usually monotonous and are not competitive enough to keep gamers engaged. FMEX casual game remain competitive due to the ranking tables, tournament style(think along the line of Candy Crush).
To sum up, FMEX would be one project worth investing in considering that they do have major IP and their roadmap looks appealing enough to be considered for a long-term investment. We would like to grade this project ‘A-“. The only downside to this project is that, their mint price is at 0.15ETH which we feel might be a bit steep considering the current bear market; however that should be offset by their 100% payback Utilities. All in all, we recommend a go ahead for this project!
We had the privilege to try out FMEX’s alpha version of their game and it certainly impressed us. We’ve seen several football related NFT projects moving along this genre, but while all are fun in their own way, we felt like there’s a need for something simpler yet just as engaging for players.
FMEX’s slogan is “fun in simplicity,” and they’ve certainly shown that by implementing a casual mini-bubble shooter game. Users are rewarded with tokens based on their weekly ranking table, daily tasks etc., for playing this simple yet satisfying game!
FMEX’s NFTs served as power-ups in the game, giving gamers a chance to enjoy benefits and increase their rate of token earnings. Casual gaming isn’t new but it can be competitive enough so that players stay engaged without become bored easily with monotonous tasks or rewards. FMEX casual games are designed to remain competitive due the ranking tables, tournament-style play that reminds me of candy crush .
According to our assessment, FMEX is one project worth investing in considering they do have prominent IPs and their roadmap looks appealing enough to be considered for a long-term investment. We would give them an A- grade Although the price of 0.15ETH might be steep during bear market, it will still be able to offset by their 100% payback Utilities! We strongly recommend going ahead with this project.